SoLoMo but the vertical commercial not ready
"the industry suddenly felt that O2O is not very new concept, fired very hot.". But this is only a basic ability, and it does not have a completely independent industry. So developers should take this as one of the basic capabilities, not to say that only one application product is two-dimensional or O2O, which is too narrow. Because this is very common in all App. You should pay more attention to the vertical, in-depth service areas, which can meet some requirements of people."
when Ma Huateng was able to make his speech so clear, he said that the Tencent had already made a clear point of the matter. Because the topic is an open platform, so it is from the perspective of the wise remark of an experienced person "that the developer to vertical field study. In May this year, the global mobile Internet Conference (GMIC), Ma Huateng said Tencent strategy was not so polite, when he said the Tencent focused on SoLoMo, photos, Voice, mobile phone security in four major areas, almost tell opponents and developers not to the Tencent in the four field of direct competition, otherwise they will use force to defend their core strategies. Of course, no Tencent today. Talking about SoLoMo is related to what little brother suggested a "grounded vertical field". According to the public data of comScore, eMarketer, Pew and other institutions, Monetate, a foreign marketing agency, has compiled an information map to teach the physical stores how to adapt to the SoLoMo wave.
although Monetate’s proposal corresponds to the American market environment. However, considering the development of the American mobile market, its wind direction represents the development of the global mobile market, so this information map is still of great reference value. For example, it refers to the ratio between the search surrounding stores and the occurrence of purchase behavior, domestic businesses in the layout of SoLoMo, you can refer to.
currently has 116 million smartphones in 310 million of America’s population, which affects $159 billion in related industries. By July of this year, 89 million 900 thousand of the American consumer population would have been browsing through the phone before buying them. However, there is no strong relationship between smartphones and retail stores: only 1.3% of e-commerce transactions come from Android phones, and 1% of e-commerce transactions come from iPhone. This ratio should be lower in China, which means there is a big chance in this area.
marks you on the map,
user behavior survey data display. 96% of people will search for a product or service on his mobile phone, and 70% of them will generate transactions after searching, and 66% will search the geographical letters according to their surroundings