ZTE mobile phone defeat is natural or man made
ZTE layoffs, the size of 3000 people, of which the mobile phone sector is 600.
currently, ZTE currently has 60000 employees in the world, and this will lay off about 5%. Among them, the global mobile phone business sector will lay off 600 people, accounting for 10% of the total number of mobile phone sector employees.
China mobile phone business sector layoffs will be more than 20%, will be completed in the first quarter of this year." One executive said truthfully.
in addition, ZTE mobile phone overseas company insiders said that his department was asked in January of this year before the end of 10% layoffs. Some of the staff was also named must be cut, because they had tried to apply for rival HUAWEI, is regarded as "unstable factors.".
subsequently, ZTE relevant responsible person responded that the company has more than eighty thousand employees, the annual flow rate of about 5-8%, belonging to the normal level of the industry.
but the response, ZTE is not a positive answer to the question of whether the existence of layoffs.
according to IDC data show that ZTE’s global smartphone shipments last year fell 36.5% compared with 2015. Currently, ZTE’s share of the smartphone market in the United States is about 10%, the largest manufacturer in the United States has a significant share of the smartphone market, the Chinese manufacturers in the United States, the United States and China, the world’s largest mobile phone market in the United States, the United States has a significant share of the Chinese market in the u.s..
, an industry analyst pointed out that although ZTE mobile phone models, but before the excessive dependence on the low-end market, only last year released a flagship high-end market’s brand, under the current mobile phone market fear is difficult to profit, the choice cuts can be roughly judged from ZTE, the current profitability is not ideal.
At the beginning of the new year 2016
, CEO of ZTE terminal has Xuezhong published a titled "back to the beginning of the heart, the 2016 king will return" inside the letter, his goal is to make mobile phone ZTE rebuming entrepreneurial passion in the next three years, "return to the domestic market before three".
but now, the overall growth of China mobile phone industry has declined, the bonus period has passed, the competition has intensified in the Chinese market, ZTE to sprint is difficult, it is mainly to do not have much time.
mobile phone development speed is too slow
the U.S. Department of Commerce announced in March last year, the U.S. computer equipment ZTE suspected of selling contraband to Iran, the United States will ZTE for export restrictions, prohibit U.S. companies to export goods zte.
if the U.S. Department of Commerce really export restrictions on ZTE, the supply chain will be severely damaged. Because ZTE has 1/3 of components dependent on Qualcomm, Microsoft and Intel, these components need to be imported from u.s..
this uncertainty has greatly affected the ZTE business last year, according to market research firm IDC said ZTE’s global smartphone shipments last year compared with 2015 dropped by 3>