Skills skillful use of social media to sell
the Internet is a big stage, you can show myself here, also can display products, their information and service here, and it is possible to obtain consumers and customers from around the world here.
of course, there are some challenges on the Internet sales. Thousands of businesses are trying to promote products and services on the internet. If you choose the wrong channel, not to allow consumers to see your product, or did not let them hear your story, then you leave the opportunity to others.
be able to sell effectively in social media? How does the entrepreneur cause the interest of the consumer, let the visitor become the shopper?
on how to tell the story of the brand in social media, develop sales strategies and attract users to pay, there are a few things you need to carefully study.
develop detailed plans
before using social media to sell, you need to conduct an exercise within the company, and to develop detailed plans. You want to find the brand story you want to tell, and whether you want to promote a product in social media, or want to make social media into a tool for customers to interact with and communicate with you.
don’t take it for granted that your potential and existing customers’ perceptions of the value of the product will be exactly the same as yours. For example, you are a consultant, you often use blog and Twitter to publish professional content, to show your professional level. But don’t forget to ask for your help in addition to customers, fancy your professional knowledge, they have another important demands, it is the hope that you can help them to save time and money, or to create value for them.
you also need to pay attention to the content of consumers in their own social media release. You should pay attention to trends and trends in social media, looking for all the traces, let yourself know why people love or you need for your product. You have to take notes carefully, and then targeted to improve their content. Research, not speculation, is a key factor, and you need to know your customers very well if you want to convert social media users to buyers.
do not think that as long as the user can poke pain points, you can let them buy your product.
if your existing customers have encountered some problems or difficulties, you have to address the difficulties of the purpose of publishing content, to provide them with 3-5 solutions to the problem. Think of yourself as a bridge, let the customer with your help to success.
your main job is not to ignore their pain points, nor to sympathize with their pain points, but focus on helping them find a solution.
do not use the same fixed point automatically released. This is not to say that this is a bad way