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New targets for Army as staff numbers fall short

first_img Previous Article Next Article The Army has revamped its recruitment advertising in an effort to meettargets. Commander of the recruiting unit, Brigadier Simon Young, said the Army needs15,000 new recruits each year but for the past two years has only managed13,500. “We are trying to recruit a huge volume of people. Very feworganisations require the numbers we do,” he said. Brigadier Young said it was decided to separate jobs into nine categoriesand market them as groups, because it is proving difficult to market the 143trades and 1,400 career paths on offer. Four different TV advertisements will be screened on both terrestrial andSky television, and recruiting videos and DVDs will be sent to people whoexpress an interest. “We need to talk to young people in a language they understand. Webelieve this far more effective. Young people today are more sophisticated,more discerning. They ask ‘What’s in it for me?’.” Brigadier Young said the adverts needed to show that there is more to theArmy than being a soldier. “We need to show the Army can give transferable skills and personabledevelopment.” He said recruiting is more difficult now due to low unemployment and moreyoung people going into higher education. The Army needs 106,000 people. Currently it has 100,000 staff, but BrigadierYoung believes it can be at full strength by 2005. Retention is difficult as people are lured away by higher paying jobs in theprivate sector, but as living conditions improve, retention gets easier, hesaid. The Army has been meeting its ethnic minority recruits targets – 5 per centa year – but, he said more work is needed to make it representative of society.By Quentin Readewww.armyjobs.co.uk Related posts:No related photos. Comments are closed. New targets for Army as staff numbers fall shortOn 24 Sep 2002 in Personnel Todaylast_img read more